The latest advertising campaign used by McDonald's to attract workers ends with the slogan "I don't work for McDonalds: McDonald's works for me" so I literally made them working for me.
Despite in English this slogan has the double meaning "McDonald's is effective for me” (It suits my lifestile), in my mother tongue, Catalan, we can only translate this sentence literally as “McDonald's is working at my service" (McDonalds is my employee). After working for McDonald's for several months as cook, in order to get McDonald's to really be my employee, I took advantage of the digital void in Google Maps as a result of the recent opening of a company establishment, and I claimed to be the digital owner of the restaurant with a fake account. There I replicated their website identically but monetizing it with 4 different ad providers. To publicize its services Google offered me 40€ of free promotions, thanks to this promotions I had views on the web (11,000) and finally i could monetize it earning 8.45€ ($ 9.63). At the end i could say that the Brand of McDonald’s has actually laboured for me.
https://github.com/maxazc/sociotech/tree/master/projecte